In the News

The NFV, SDN & Wireless Network Infrastructure Market: 2015 - 2020 - Opportunities, Challenges, Strategies and Forecasts

Pica8 is mentioned in this Reportstack package which provides an in-depth assessment of NFV, SDN, network virtualization, 2G, 3G and 4G wireless network infrastructure, HetNet and mobile backhaul...
PR Buzz on December 18, 2014
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White box switching – could it be your answer?

The WLAN management services model is attracting the attention of larger, distributed enterprises looking to expand their wireless networks more efficiently. We also look at three real-world use cases for white-box switching that bring the concept of network programmability out of the lab and into the enterprise...
Network Evolution on December 16, 2014
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Customer-Centric Strategies Require Business-Centric Network Hardware

White-Box Network Hardware Will Be One Option Of Many Choices...
By Andre Kindness with Glenn O'Donnell, Andrew Hewitt on December 9, 2014
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Will This Rating Help Juniper Networks, Inc., Broadcom Corp., Cisco Systems, Inc.

In a report launched on Monday, Deutsche Bank expert Brian Modoff reiterated a Hold rating and $19.00 price target on Juniper Networks...
Street Wise Report on December 9, 2014
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Pica8 received investment from mitsui & co. Global investment

Pica8, a Palo Alto, California-based provider of open systems for software defined networking (SDN), received an additional investment from Mitsui & Co. Global Investment...
FinSMEs on December 8, 2014
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White-box switching: Three paths to network programmability

White-box switching is often pitched as a way to cut costs, but the greater value lies in its ability to make networks more programmable and automated...
By David Geer on December 8, 2014
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White Box Mania Distracts Everyone And Wreaks Havoc On Investments

The network world is fragmenting into industry-specific solutions, and the era of Swiss Army knife network hardware is over...
By Andre Kindness on December 3, 2014
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Cisco Systems : Executive Viewpoint 2015 Prediction: Pica8 - Independent SDN Firms Gain Traction in 2015

2015 will see the rise of packaged SDN solutions from independent firms, and these will enable more companies to adopt SDN in their networks...
4-Traders on December 2, 2014
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Executive Viewpoint 2015 Prediction: Pica8 - Independent SDN Firms Gain Traction in 2015

2014 saw steady maturation in the SDN market as definitions of SDN crystallized around Network Virtualization (NV), Network Function Virtualization (NFV) and SDN...
By James Liao on December 1, 2014
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Netmag Joins Pica8, Inc.'s Expanding Hardware Ecosystem

Pica8, Inc. today announced that Netmag has joined Pica8’s Hardware Ecosystem...
Virtual Strategies on December 1, 2014
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Highlights of Open Server Summit: Nov 11-13, 2014 in Santa Clara, CA

The big box buzz today is “Software Defined Everything". Steve Garrison, VP of Marketing for PICA8, talked about “White Box Switches and Integrating Open Flow...
Viodi on November 28, 2014
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Open Networking Foundation Completes Second Semi-Annual Global PlugFest

The Open Networking Foundation (ONF), a non-profit organization dedicated to accelerating the adoption of open Software-Defined Networking (SDN), has completed its sixth semi-annual PlugFest...
November 20, 2014
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Report says Verizon testing major “white box” SDN deployment

In a move that could have big implications for network equipment vendors, Verizon Communications, Inc. is reportedly testing a large-scale software-defined networking (SDN) implementation for its core telecommunications services using off-the-shelf “white box” servers...
By Paul Gillin on November 19, 2014
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Pica8 2015 Prediction: SDN Use Cases Will Blossom

SDN has been seen as a laboratory experiment until now, but in 2015 we'll see several commercial use cases developing...
By James Liao on November 19, 2014
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Leveraging Bare Metal Clouds

The emerging bare metal cloud (BMC) market provides a way to complement or substitute virtualized cloud services with a dedicated...
November 17, 2014
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Friday News Analysis: Arkin Net, Pica8, OpenDaylight, Plexxi, Juniper

Pica8 Introduces CrossFlow Networking...
November 14, 2014
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Exclusive: Verizon Mounts "Massive" White-Box Push

The U.S.’s largest telecom provider is working on a “large deployment” of next-generation networking based on commodity servers running Linux and the Pica8 open switching platform...
By R. Scott Raynovich on November 19, 2014
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Verizon Reportedly Starting Trials with White Box Switching

Verizon will use a combination of software from Cumulus, Pica8, and Juniper, with Juniper contributing “routing and switching technology that helps tie the network together with VXLAN technology,” Raynovich reports...
By Craig Matsumoto on November 19, 2014
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Where are SDN and NFV today? @Pica8 Responds

More customers nowadays steer to simplify their network needs and integrate SDN into their networks....
Steve Garrison on November 12, 2014
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Pica8 Executive Says SDN Vendors Must Enable Smooth Integration with Existing Networking

At the Open Server Summit in Santa Clara, CA today, Steve Garrison, vice president of marketing at Pica8, told attendees that bare-metal white box switches would take market share from Cisco, Juniper, Arista and other major vendors, and that only network operating systems that support both Layer-2 / Layer-3 switching and OpenFlow switching will enable companies to adopt SDN....
Bloomberg Businessweek on November 12, 2014
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Pica8 Intros CrossFlow for Hybrid Networks

Pica8 announced CrossFlow Networking, a new capability in its PicOS bare metal switch operating system that allows users to seamlessly integrate OpenFlow-based applications and business-logic policies into their existing Layer-2 / Layer-3 networks....
Light Reading on November 11, 2014
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Pica8 released CrossFlow networking for bare metal switches

When software defined networking (SDN) is referenced, it is normally in a virtual world, but Pica8’s CrossFlow networking brings the abilities of SDN to the physical world. Users of bare-metal switches can install the PicOS bare metal operating system that is designed to seamlessly integrate OpenFlow applications and business processes....
By Brian Kirsch on November 10, 2014
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Pica8's CrossFlow Combines OpenFlow-based Policy with L2/L3

Pica8 introduced a new capability that lets its PicOS bare metal switch operating system integrate OpenFlow-based applications and business-logic policies into existing Layer-2 / Layer-3 networks....
By Jim Carroll on November 10, 2014
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Pica8 CrossFlow Mixes OpenFlow with Old School Layer 2/3

Pica8 launched its new capability for software-defined networking (SDN) today. CrossFlow Networking, a feature of version 2.4 of the company’s PicOS operating system for white box switching, lets users run traditional Layer 2 and Layer 3 protocols alongside OpenFlow, all on the same switch at the same time....
By Erin Moriarty on November 10, 2014
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Pica8 blends SDN with traditional networking

As the SDN market shakes out, the companies that can help companies bridge the gap with traditional networks will be in a good position....
By Zeus Kerravala on November 10, 2014
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Pica8 adds 'transitional' SDN capabilities

Pica8 wants to make the software-defined networking (SDN) transition easier for data centres that have to cope with an installed base, letting its software work simultaneously with SDN environments and traditional Layer 2/3 networking kit....
By Richard Chirgwin on November 10, 2014
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SDN Startup Pica8: We Will Take Share From Cisco

As software-defined networking (SDN) startup Pica8 continues to gain traction in the market, the San Jose, Calif.-based vendor is looking to give networking incumbents like Cisco a run for their money -- and is enlisting the help of the channel to help make that happen...
CRN on November 3, 2014
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Pica8 Head of Solution Architectures Predicts Service Provider SDN Adoption in 2015

At a workshop held today for software-defined networking (SDN) professionals, Yaron Ekshtein, head of solution architectures at Pica8, told attendees that SDN adoption will accelerate in 2015 with service providers rolling out SDN-based networks...
TMC NEWS on October 21, 2014
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Inventec Joins Pica8, Inc.'s Expanding Hardware Ecosystem

Pica8 announced that Inventec has joined Pica8's hardware ecosystem. The ecosystem provides a path for all qualified ecosystem partners to resell Pica8's SDN ready network operating system ...
Green Technology News on October 20, 2014
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White-Box Switches: Beware Of Hidden Costs

White-box switches often include popular applications like monitoring, but buyers need to shop carefully. Additional features may cost extra...
By Tom Hollingsworth on October 16, 2014
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Pica8 Ports Network OS To Bare Metal Broadcom Trident II Switches

Pica8, one of the handful of upstart, open source network operating system providers that has emerged in the past several years, is expanding its PicOS operating system to cover more network ASICs...
By Timothy Prickett Morgan on October 13, 2014
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Pica8 Employs Broadcom's Trident II

Pica8 Inc. is the first network OS to support L2oGRE, L3oGRE and NVGRE overlay methods, all of which are available in the Trident II chipset it is leveraging. Trident II also enables Pica8 to mimic memory allocation schemes so Linux-based systems can scale...
By Paula Bernier on October 13, 2014
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Pica8, Big Switch Look to Drive SDN on Bare-Metal Switches

Pica8 kicked off a busy week in the increasingly competitive software-defined networking space, making moves that officials say will help fuel the adoption of Linux-based OSes on bare-metal switches...
By Jeffrey Burt on October 11, 2014
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Pica8 switch software now with ONIE, available for free download

Pica8 switch software PicOS now supports ONIE bootloader. Pica8 also offers a limited test version for free download onto white-box switches...
By Shamus McGillicuddy on October 9, 2014
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Bare-metal switch industry is shaking up networking

As pioneer bare-metal switch vendors gain momentum, the networking industry is changing. Software and hardware vendors are innovating...
By Shamus McGillicuddy on October 7, 2014
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Pica8 Offers Network OS Free Trial

Pica8, a provider of open systems for software defined networking (SDN), today announced a new initiative to simplify adoption of Linux-based network operating systems (OS) available on bare metal switches by enabling users to download Pica8’s network OS for free...
October 7, 2014
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Pica8 Offers Free Trial OS

Software Defined Networking startup Pica8, which was named as one of the leaders in our SDN Revolution Report, has been busy lately. Last week, the company announced $12.5M in new financing. Today, it announced that it is offering a free trial version of its network operating system...
By R. Scott Raynovich on October 7, 2014
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Pica8 to Offer Free Trial of Network OS

Pica8, Inc. today announced a new initiative to simplify adoption of Linux-based network operating systems (OS) available on bare metal switches by enabling users to download Pica8’s network OS for free...
By Shamus McGillicuddy on October 7, 2014
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@Pica8 First to Offer Free Trial of Network OS as it Looks to Lower Barriers to Adoption for Software Defined Networking #SDN

Pica8, Inc., the leader in open systems for software defined networking (SDN), today announced a new initiative to simplify adoption of Linux-based network operating systems (OS) available on bare metal switches by enabling users to download Pica8's network OS for free...
By David Marshall on October 7, 2014
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Pica8 Starts Giving Away Software

Pica8 is trying a multitude of tricks to get users hooked on its software for bare-metal switches. It’s already assembled reference design and a starter’s kit. Now it’s giving away free samples...
By Craig Matsumoto on October 7, 2014
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SDN Upstart Pica8 Embraces ONIE, Gets New Funding

In a move to make it easy for customers to integrate its operating system on the bare metal switches of their liking, Pica8 now supports the Open Network Install Environment recently accepted by the Open Compute Project Foundation...
By Paula Bernier on October 6, 2014
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Pica8 Adopts Open Network Install Environment (ONIE)

Pica8, the leader in open systems for software defined networking (SDN), today announced that it has adopted the Open Network Install Environment (ONIE), which has been accepted by the Open Compute Project (OCP) Foundation...
By David Marshall on October 6, 2014
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Pica8 grabs $12.5M funding to show its software is key to SDN

Software-defined networking (SDN) startup Pica8 Inc. has just announced a $12.5 million funding round led by VantagePoint Capital Partners, Cross Head and Pacific Venture Partners...
By Mike Wheatley on October 2, 2014
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SDN Startup Pica8 Garners $12.5 Million in Funding Round

Pica8, which has developed a networking operating system that officials say is designed to make it easier for organizations to embrace software-defined networking, raised $12.5 million in its latest round of Series B funding...
By Jeff Burt on October 2, 2014
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Steve Garrison - Oracle OpenWorld 2014

Steve Garrison, Pica8, at Oracle OpenWorld 2014 with Dave Vellante and Stu Miniman
By Stu Miniman on October 1, 2014
VIEW VIDEO


Pica8 Raises $12.5M for Software-Defined Networking to Make Networks Easier to Use

Pica8 Inc. is one of several startups trying to disrupt this market with a network operating system--analogous to the operating system software developed by Microsoft Corp . or Google Inc .--that can run across different types of hardware, making networks cheaper...
By Deborah Gage on October 1, 2014
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Open Switching Startup Pica8 Lands a $12.5M Series B

Pica8, which produces software for white box switches (also called bare-metal switches), has raised more than $20 million counting the Series B financing...
By SDNCentral on October 1, 2014
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Pica8 takes in $12.5M to popularize its operating system for software defined networking

Pica8, a startup that specializes in software defined networking (SDN), has landed $12.5 million in a series B round, bringing the company’s total funding to more than $20 million...
By Jonathan Vanian on October 1, 2014
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Pica8 Raises $12.5M, Strengthens Japan Ties

Bare-metal SDN vendor Pica8 said today it raised $12.5 million Series B funding, bringing its total funding to date to more than $20 million...
By Mitch Wagner on October 1, 2014
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Because It's All About Software--Pica8 Raises Wads Of Cash

Today Pica8 is announcing a $12.5 million series B funding round from a group of investors led by VantagePoint Capital Partners, Cross Head and Pacific Venture Partners...
By Ben Kepes on October 1, 2014
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SDN Startup Pica8 Picks up $12.5M

Pica8, a Palo Alto, Calif.-based startup developing "white box" switching systems using Software Defined Networking (SDN) technology, today announced a $12.5M Series B funding round from a group of investors...
By R. Scott Raynovich on October 1, 2014
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StrictlyVC: October 1, 2014

Pica8, a 2.5-year-old, Palo Alto, Ca.-based startup that specializes in software defined networking, has raised $12.5 million in Series B funding...
October 1, 2014
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Pica8 nets $12.5 mln Series B

Pica8 has closed $12.5 million in Series B funding. VantagePoint Capital Partners, Cross Head and Pacific Venture Partners...
By Iris Dorbian on October 1, 2014
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Investors in $12.5M Pica8 Round to Build SDN Startup’s Asia Presence

Software defined networking startup Pica8 has raised $12.5 million in a Series B funding round. A sizable round for a startup, it brings the company’s total funding to date to more than $20 million...
By Yevgeniy Sverdlik on October 1, 2014
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Pica8 Raises Series B Funding, Increasing Investments to Over $20 Million

Pica8, the leader in open systems for software defined networking (SDN), today announced that it has received $12.5 million in Series B funding from a group of investors...
October 1, 2014
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Pica8 raises $12M

Pica8, a startup that sells networking switches for data centers running the emerging OpenFlow networking protocol, said today that it has raised $12 million in funding...
October 1, 2014
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Pica8 Finds $12.5M

Palo Alto-based software defined networking (SDN) startup Pica8 said today that it has raised $12.5M in a Series B funding round...
October 1, 2014
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Pica8 CEO Says Disruptions are in Order for SDN Market

At a forum held today for investment professionals, James Liao, CEO and president of Pica8, told attendees that network equipment vendors are increasingly at odds over approaches to software-defined networking (SDN), and that disruptive new vendors like Pica8 can play a key role in changes occurring in the data center...
September 18, 2014
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Ease of Migration Will Play Pivotal Role for SDN Implementation in 2015, says Pica8

At the Deutsche Bank Technology Conference 2014, Steve Garrison, vice president of marketing at Pica8, told attendees that vendors’ ability to migrate their data centers from traditional to software-defined networking (SDN) seamlessly and effectively will be as important as any key technology advances seen in 2015...
By Tara Neal on September 16, 2014
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Pica8 Executive Says Ease of Migration Will Play Pivotal Role for Software-Defined Networking in 2015

At a forum held today for investment professionals, including buy side portfolio managers, analysts, company CxOs and others, Steve Garrison, vice president of marketing at Pica8, told attendees that vendors’ ability to make data center migration from traditional to software-defined networking (SDN) seamless and effective will be as important as any key technology advances seen in 2015...
September 10, 2014
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Data center and enterprise SDN market grows legs, soars 192% year-over-year

Market research firm Infonetics Research released excerpts from its 2014 Data Center and Enterprise SDN Hardware and Software report, which defines and sizes the market for software-defined networks (SDN)....
September 10, 2014
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The Bare-Metal Switch Moves Closer to Mainstream

Bare-metal switching has been considered niche, but Dell's foray into the market suggests other big vendors may soon follow...
By Shamus McGillicuddy on September 8, 2014
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White-Box Switching Market Share

Software-defined networking is a new and innovative approach for organizations to design, build and manage their data center networks in a more agile and cost-effective way. IT leaders should plan for SDN as deployments shift from very large network operators to mainstream enterprise early adopters....
September 2, 2014
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Breakfast With... Pica8's Steve Garrison

You think the holidays are uncomfortable for your family? Be glad you're not an SDN vendor. Things are going to get ugly in the SDN startup community around the end of the year, and it's only going to get worse next year...
By Mitch Wagner on August 19, 2014
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Pica8 Selected by AlwaysOn as an AlwaysOn Global 250 Winner

Pica8, Inc., the leader in open systems for software defined networking (SDN), today announced today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners...
By Steve Garrison on July 28, 2014
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Emerging Vendors 2014: Networking And VoIP

Pica, a developer of software-defined networking technology, markets the PicOS externally programmable switching operating system that runs on commodity bare-metal switches and can be adapted to fit any application environment...
By Rick Whiting on July 25, 2014
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Five Habits of Highly Effective SDN Startups

In researching the SDN market I’ve looked at dozens of SDN startups, with more launching every day. The latest craze is the Software-Defined WAN, which I’ll be writing more about in the coming weeks. These SDN startups are all at varied levels of the startup lifecycle — from slideware to revenue — with different levels of success...
By Scott Raynovich on July 18, 2014
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White Box Switches in the New Data Centre

White box (non-branded) switches are becoming popular, just as off-the-shelf servers have replaced proprietary PCs. Key attribute of white box switches is the common OSs that is able to plug in to OpenStack or to open-source OpenFlow controllers...
By Steve Garrison & Seamus Crehan, Published in Europe II 2014
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Cisco challenged as firms shift

AT&T, Goldman Sachs, Facebook and other companies are embracing software to run their networks -- a shift that poses a challenge to hardware makers led by Cisco Systems...
June 10, 2014
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Pica8 Highlighting 40GbE Line-Rate VXLAN Horsepower to Drive Software Defined Data Centers at INTEROP Tokyo

Pica8, the leader in open systems for software defined networking (SDN), is conducting live 40GbE line-rate VXLAN demonstrations during INTEROP Tokyo June 6-11...
By Business Wire on June 10, 2014
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Cisco Challenged as Facebook Favors Software to Move Data: Tech

Using SDN software from Pica8 Inc., Dawson manages the entire network on a computer screen, rather than configuring each type of equipment separately. If a customer asks for a new feature, Dawson said he can write the code instead of waiting for Cisco to build the capability into its machines...
By Peter Burrows on June 9, 2014
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ONF's Fifth PlugFest Tests OpenFlow v1.3

The Open Networking Foundation (ONF) completed its fifth semi-annual PlugFest last month at two of ONF’s global testing facilities: the Beijing Internet Institute (BII) in Beijing, China and the Indiana Center for Network Translational Research and Education (InCNTRE) at Indiana University...
June 2, 2014
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Telco Data Centers: Reinvention Starts Here

The reinvention of telco data centers is still in the early stages, but the opportunities and challenges facing network operators and their technology partners are quickly becoming clear...
By Roz Roseboro on May 23, 2014
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A software-defined networking reality check for potential adopters

Software-defined environment chatter is flooding the network market, making it hard to find the real technologies and value...
By Ethan Banks on May 2014
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Cisco sharpens SDN focus on enterprises, but will they accept lock-in?

Cisco chose to lead the stream of news announcements from its big conference in San Francisco this week with Application Centric Infrastructure...
By Yev Sverdlik on May 20, 2014
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The History of Open

Everybody is talking about ‘open’ this or that. But what does ‘open’ really mean? One challenge in using a broad - and you might say amorphous - term like ‘open’ is that it can lead to confusion...
By Steve Garrison on May 16, 2014
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Cisco: Citi Relates Talk of Commodity Switches at Meeting of Financial IT Types

Citigroup networking and communications analyst Ehud Gelblum today offers up his thoughts following attendance last week at the Open Networking Users Group in New York Ctiy, a meeting of financial industry IT types to discuss things such as software-defined networking, or SDN...
By Tiernan Ray on May 12, 2014
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Are these the first OpenFlow 1.4 switches ready for prime time?

This may be hard to believe, but OpenFlow is now about four years old, and late last year version 1.4 of OpenFlow was unveiled. This week, startup Pica8 became the first vendor to support 1.4, which may be the first OpenFlow version that’s ready for prime time...
By Zeus Kerravala on May 1, 2014
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Getting Started With Software-defined Networking

The most practical way to start exploring a Software-defined networking (SDN) deployment is with a proof of concept (POC). But even if the IT department has the approval to go ahead with an SDN POC...
By Steve Garrison on April 29, 2014
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Pica8 Named 2014 Gartner Cool Vendor in Enterprise Communications

Pica8 Inc., the leader in open systems for software defined networking (SDN), today announced that it has been named a Cool Vendor in the 2014 Enterprise Communications Cool Vendors report by Gartner...
April 29, 2014
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Pica8 Claims It's First Networking Vendor to Support OpenFlow 1.4

Pica8, the leader in open systems for software defined networking (SDN), announced it is the first networking vendor to support OpenFlow version 1.4, which acts as a hardware-software abstraction protocol to communicate between Pica8 switches and their respective controllers...
April 29, 2014
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Pica8 Announces it's the First Networking Vendor to Support OpenFlow 1.4

Pica8, the leader in open systems for software defined networking (SDN), announced it is the first networking vendor to support OpenFlow version 1.4, which acts as a hardware-software abstraction protocol to communicate between Pica8 switches and their respective controllers...
By Becky Bracken on April 28, 2014
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OpenFlow 1.4 now officially supported by a networking vendor

Pica8 is announcing OpenFlow 1.4 support today, giving the switch-software vendor some bragging rights in time for the next OpenFlow plugest, to be held in Beijing in May...
By Scott M. Fulton III on April 28, 2014
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Pica8 Jumps to OpenFlow 1.4

Pica8 is announcing OpenFlow 1.4 support today, giving the switch-software vendor some bragging rights in time for the next OpenFlow plugest, to be held in Beijing in May...
By Craig Matsumoto on April 28, 2014
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Does thinking about a networking lifecycle make sense?

The industry is used to considering system, storage, and application lifecycles. Companies routinely cycle through new requirements, standing up something new to address the requirements, running for a time, and then retiring equipment or applications...
By Dan Kusnetzky on April 24, 2014
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Commodity Switches Test Cisco's Mettle

Long the networking giant, Cisco now faces threats from all sides in the form of open-source options produced by vendors including Arista, Cumulus, and Pica8...
By Sam Masud on April 8, 2014
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Betting the farm on a ‘white box’ operating system

Steve Garrison, VP of marketing at Pica8, a network operating system company, tells Martyn Warwick that his company is betting the farm that the market will want to buy its hardware and software separately...
By Steve Garrison on April 8, 2014
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ONF and OpenDaylight

At first glance, the Open Networking Foundation (ONF) and OpenDaylight have one thing in common -- the word “open.” One challenge in using a broad, and you might say amorphous, term like open is that it can lead to confusion or a negative first impression that “this is just marketing.”
By Steve Garrison on April 8, 2014
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Over Layer Versus Under Layer

Do you feel like you are in data center acronym soup these days? I sure feel it, and I think sometimes tech-speak can help mask the real driver for change. In the data center, we are striving for a new model...
By Steve Garrison on March 26, 2014
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Building a Business Case for SDN

Many companies are curious about how software-defined networks can improve their network operations, but no CIO will approve an SDN project without being able to make a business case to the CFO and CEO...
By Industry Perspectives on February 28, 2014
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When is Enough, Enough?

Customers help us see the value in “de-laminating the stack” and moving toward a horizontal model instead of the traditional, fully integrated and closed system that legacy networking vendors now provide...
By Steve Garrison on February 26, 2014
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The Rain in Spain Will Fall Mostly on the Data Plane

Network functions virtualization (NFV) and its cousins, software-defined networks (SDNs) and network virtualization (NV), are shaping up to be topics du jour at the Mobile World Congress (MWC)...
By Carl Weinschenk on February 24, 2014
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Pica8 doubles flow rule capacity in its new OpenFlow 1.3 switch

Pica8 revealed a new white box OpenFlow switch that doubles the number of OpenFlow rules its previous switches have been able to store in flow tables. The P-3297 is based on Broadcom's Trident+ network chip and it supports OpenFow 1.3...
By Shamus McGillicuddy on February 19, 2014
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Pica8: Cloud Bound Open Switches Fortify SDN Offerings

Pica8 introduced its P-3297 open switch, a software-defined networking (SDN) device purpose-built for cloud data centers...
By Bill Oliver on February 18, 2014
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Will white-box networking work in your datacenter?

Traditionally, data centers have been tied into well-established networking platforms. With tried and tested hardware combined with well supported proprietary networking operating systems, investing your datacenter network’s future in products from industry leaders...
By David Chernicoff on February 18, 2014
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Pica8 Releases Line of Data Center-optimized White Box Switches

Software-defined networking vendor Pica8 has released what it claims is a "complete” line of white box switches optimized for various data center applications and conditions...
By Hollie Luxford on February 18, 2014
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New Open Switch Seeks To Lower SDN Adoption Barriers

While the outlook for SDN – software-defined networking – appears to be getting better, mainstream adoption is still years away, by most reports. That’s not stopping Pica8...
By Steve Wexler on February 18, 2014
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Pica8 Adds Muscle to ABC - 'Anybody But Cisco'

Pica8 Inc. has introduced a new white box switch designed to counter fears of limited configuration choice and bolster its ABC -- "Anybody But Cisco" -- strategy....
By Mitch Wagner on February 18, 2014
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Understanding the differences between Software Defined Networking, network virtualization and Network Functions Virtualization

The network team is being bombarded with configuration requests that can take days or weeks to handle, but luckily several approaches are emerging that promise to increase network agility, chief among them Network Virtualization (NV), Network Functions Virtualization (NFV), and Software Defined Networking (SDN)...
By Steve Garrison on February 11, 2014
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Q&A with Pica8 CEO

Pica8 makes software that allows large service providers, enterprises and universities to build Software-Defined Networks (SDNs) by leveraging commodity switches...
February 10, 2014
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Evaluating the SDN Ecosystem

Dozens of companies are now offering SDN-related products—so many that buyers may find it difficult to separate the hype from the meat. In this article, we’ll look at categories of SDN products and how each of them fits into an overall SDN solution...
February 3, 2014
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Burst: Pica8 Offers a 48x10GBASE-T + 16x10GbE Switch

10GBASE-T (IEEE 802.3an) is showing up in more and more products. Of course, the tricky bit is the cabling. If you’ve got Cat6A or higher, 10GBASE-T will work up to 100m – but 6A is relatively rare in my experience...
January 14, 2014
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Pica8 Named One of 10 Coolest Networking Startups of 2013 by Computer Reseller News

In December, according to Kristin Bent of CRN, "the startup launched the Open SDN Starter Kit, an "out-of-the-box" kit that is meant to give customers a complete SDN solution "that doesn't take months to implement.""...
January 8, 2014
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Networking 2014: Putting SDN To The Test

Increased data center virtualization will drive enterprises to develop software-defined networking pilot projects in 2014, and network security will remain a priority as organizations grapple with the BYOD trend, experts said...
By Gary Hillson on December 20, 2013
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How portable is your network OS?

Conversations are swirling throughout the tech industry about whether white box switches are disrupting the networking industry, similarly to how white box manufacturers helped commoditize the server industry...
By Steve Garrison on December 19, 2013
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The Rise of White-Box Switchest

Software-defined networking and network virtualization grabbed the industry by the throat in 2013, dominating almost every conversation about the future of networking...
By Marcia Savage on December 17, 2013
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Pica8 Unveils SDN Starter Kit

Name the greatest barrier preventing you from evaluating software defined networking (SDN). If you’re an executive, perhaps the barrier is cost. If you’re an engineer, the obstacle is probably time...
By Ethan Banks on December 16, 2013
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The 10 Coolest Networking Startups Of 2013

San Jose-based Pica8 was spun out from sever vendor Quanta roughly a year-and-a-half ago, offering a virtualized network switch built with merchant silicon...
By Kristin Bent on December 13, 2013
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Pica8 Releases SDN Starter Kit

Software-defined network (SDN) vendor Pica8 has announced the launch of the Pica8 SDN Starter Kit...
By DatacenterDynamics on December 10, 2013
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Pica8 OpenFlow starter kit could make SDN for monitoring easy to try

SDN software vendor Pica8 Inc. is offering an OpenFlow starter kit designed to let engineers experiment with a bare-metal switch as a network tap...
By Shamus McGillicuddy on December 10, 2013
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Can Starter Kits Jumpstart SDN?

As concerns mount about the future of software defined networking implementation, Pica8 has introduced an SDN Starter Kit that it hopes will help both service provider and enterprise IT pros aggressively tackle their SDN projects and trials...
By Dan O'Shea on December 9, 2013
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Pica8 Packs a White Box in-a-Box

Pica8 is offering a prefab “starter kit” for its white-box switches, hoping to jump-start software-defined networking (SDN) in the more reluctant corners of the market...
By Craig Matsumoto on December 9, 2013
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Pica8 SDN Starter Kit Promises Operational SDN Lab in Under an Hour

Pica8 has announced the availability of the Pica8 SDN Starter Kit designed for organizations that want their SDN labs operational without spending significant time testing and procuring equipment...
By Becky Bracken on December 9, 2013
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Pica8 Intros SDN Starter Kit to Help Fuel Adoption

The starter kit is designed to make it easier for service providers and enterprises to get SDN solutions up and running...
By Jeffrey Burt on December 9, 2013
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Pica8 launches SDN starter kit to accelerate adoption

A new infographic from Pica8 reveals that while the research and education sector is at the forefront of software-defined networking adoption, with service providers not too far behind, companies in traditional industries like retail and manufacturing are struggling...
By Maria Deutscher on December 9, 2013
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The rise of white-box switches

Software-defined networking centralizes control logic and argues for generic switch hardware -- and should drive strong adoption of white-box switches.....
November 20, 2013
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White Box Week: How Cheap Is ‘Commodity?’

A common assumption is that white-box switching will lead to cheaper switching for everybody. That is, the white box itself — off-the-shelf hardware that’s not built for particular networking software — will provide the competition to drive down prices...
By Craig Matsumoto on November 20, 2013
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NFV, NV, and SDN: Past the Vernacular, Getting to the Spectacular

The market (vendors and customers alike) is still trying to define SDN and gain clarity about how it can help solve significant IT issues...
By Steve Garrison on November 13, 2013
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Latest Version of Pica8 Operating System Provides Important Bridge Between Network Operation Silos

Version 2.0 of its PicOS™ hardware-agnostic operating system (OS) should play a pivotal role for organizations, such as cloud companies and service providers, who are considering a migration to an open network framework more personalized for their specific application demands and for considerably lower cost.....
October 21, 2013
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Don’t Judge a White Box by Its Color

In the last few months, space has been filling up from people jumping on the “white box, bare metal switch” bandwagon. For example, GigaOm recently discussed Facebook’s initiative in the Open Compute Project...
By Steve Garrison on October 14, 2013
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10 Software-Defined Networking Architectures

While there are a lot of opinions about this emerging technology, there's one inescapable fact: SDN has brought new attention and innovation to the network...
By Network Computing Staff on September 27, 2013
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In Cloud Infrastructure, It’s Open vs. Proprietary All Over Again

Of all the divergent paths that data center architectures could take in the coming years, with the advent of virtualization, the cloud, SDN and all the rest...
By Arthur Cole on September 27, 2013
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Networking a Revolution

The high-rises springing up from the ground in Santa Clara are more striking than the mountains that line the otherwise flat valley...
By Penny Jones on September 16, 2013
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Pica8, Vello Use OpenFlow for Interoperability of SDN Offerings

The two companies are linking Pica8's PicOS operating system with Vello's VellOS 7.0 solution, giving users a wider range of SDN options....
By Jeffrey Burt on September 6, 2013
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Cyan's SDN Orbit Pulls in Pica8

Cyan has a new software-defined networking partner in its Blue Orbit. Pica8, which builds open switch operating software for datacenters, has joined the vendor's Blue Orbit SDN ecosystem...
By Dan O'Shea on August 26, 2013
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Pica8's Steve Garrison Offers SDN Advice: Keep Deployments Simple

Sometimes the best advice is also the simplest, a small shot of a word in the right place that reaffirms a good idea that was always good, or prompts a small change that can be a lot less costly to affect than a larger one...
By Steve Anderson on August 26, 2013
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VeriFlow Aims to Verify Application-Defined Networks in Real Time

Software Defined Networking (SDN) promises unprecedented network flexibility, agility, and programmability, promises embodied in the idea of an application-defined network...
By Jude Chao on August 8, 2013
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Network Scene - Steve Garrison of Pica8

Network Scene - Steve Garrison of Pica8 talks with RCR's Kelly Hill about software-defined networking concepts, choices and challenges.
August 2, 2013
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The Human Side to SDN

SDN vendor Pico8's VP of marketing Steve Garrison relayed a recent conversation with a leading financial services company...
By Penny Jones on August 2013
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Five SDN use cases: From video to service orchestration

Software-defined networking theory has dominated conversation in the networking industry, but finally SDN uses cases are beginning to emerge that show how the technology can result in cost efficiency and network flexibility in both enterprise and service provider environments...
By Michelle McNickle on July 1, 2013
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Using SDN switches to flexibly scale data center networks

Researchers at the University of Illinois at Urbana-Champaign's Ocean Cluster for Experimental Architectures in Networks are using SDN switches to test a new data center network architecture that incrementally scales bandwidth between servers without a significant hardware investment...
By Rivka Gewirtz Little on June 26, 2013
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Researchers jump aboard Pica8's OpenFlow switches as centralized management beckons

As incumbent vendors take steps along big-picture strategies to support a new networking age, OpenFlow-enabled switches are gaining adoption and enabling innovative applications...
By Jordan Novet on June 18, 2013 - 9:00 am PDT
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University of Illinois Lab Selects Open Switches from SDN Provider Pica8

The Ocean Cluster for Experimental Architectures in Networks (OCEAN) lab at the University of Illinois has selected P-3290 48 x 1GbE open switches from software defined networking (SDN) provider Pica8...
By Ed Silverstein on June 17, 2013
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Does Infinite Bandwidth Mean You Don’t Need SDN?

With Ethernet getting faster and switches increasing in port density, the idea of infinite bandwidth is not that abstract...
By Steve Garrison on May 31, 2013
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New Developments in Network Virtualization, SDN: NTT's Enterprise Cloud Goes Global, Major TEMs Reveal SDN Strategies

We look at the most recent developments on the SDN front, which includes new data on the level of deployment of SDN, an update on NTT’s commercial SDN-based service, and the strategies of several leading telecom equipment vendors...
By Paula Bernier on May 20, 2013
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Heck yeah! Facebook’s Open Compute Project is making an open source switch

Not content with open sourcing the server and storage hardware inside data centers, Facebook’s Open Compute Project has teamed up with others to build an open source top of rack switch. Here’s why it matters...
By Stacey Higginbotham on May 8, 2013 - 10:30 am PDT
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Intel's push into SDN works in theory, but not in reality

All eyes were on Silicon Valley and the Open Networking Summit this week. One of the big topics of conversation was Intel’s push into an already highly competitive software defined networking (SDN) space...
By Zeus Kerravala on April 23, 2013 - 7:30 am
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Pica8 Extends Compatibility with Open vSwitch (OVS)

Industry-leading integration maintained by incorporating OVS version 1.9 into Pica8's Network Operating System...
Press release, April 22, 2013 - 8:00 am EDT
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SDN: On Select Hardware Only?

To look at the IT trade press these days, you'd think everyone is on the fast track to deploying software-defined networking (SDN). In reality, much of this technology is still on the drawing board...
By Arthur Cole on April 19, 2013
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Pica8 Answers The Question Of What Do I Do With SDN

Pica8, one of the software defined networking (SDN) Davids taking on the network and compute Goliaths, has released its Open Data Center Framework that is intended to provide the building blocks toward an eventual transformation to programmable and agile data center networks...
By Steve Wexler on April 17, 2013
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Pica8 Pulls the Covers Off New SDN Framework

Pica8 just announced a new software-defined networking solution for cloud service providers, the Pica8 Open Data Center Framework...
By Maria Deutscher on April 16, 2013
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Pica8 Launches Open Data Center Framework

As the Open Networking Summit 2013 gets underway this week in Santa Clara, Pica8 announced its Open Data Center Framework. The framework is designed to provide the essential building blocks toward an eventual transformation to programmable data center networks, including OpenFlow 1.2 and Open vSwitch...
By John Rath on April 15, 2013
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Maybe-Holistic SDN Model?

One of my biggest frustrations about SDN has been the lack of a complete top-to-bottom architecture. All of the focus seems to be on the SDN Controller...
By Tom Nolle on April 15, 2013
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Channel Interest in SDN Products Rises Sharply

Software-defined networking (SDN) represents the next great opportunity for the channel in enterprise networking, as interest in the technology continues to rise sharply...
By Mike Vizard on April 2, 2013
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You Can’t Have Google’s Pluto Switch, But You Can Have This

When photos of Google’s mystery “Pluto Switch” appeared on the web early last year, it seemed like something from another world — and not just because Google called it the Pluto Switch...
By Cade Metz on March 26, 2013
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With SDN, Does Hardware Really Matter?

One of the advantages of software defined networking (SDN) -- in fact, many would argue, the primary advantage -- is that it will lower the cost of building and operating complex network infrastructures...
By Arthur Cole on March 14, 2013
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Oh No, Not Again: The “God Box” Idea Hits SDN

Why are SDN-driven network TAPs such a big deal? First, network TAPs are costly and not programmable....
By Steve Garrison on March 12, 2013
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10 network virtualization, SDN and data center companies to watch

After years of venture capital and start-up focus on consumer-focused tech companies, enterprise networks and the data center are back in vogue. SDN is a fundamental change in networking, which is causing excitement in the venture capital community.....
By Brandon Butler on February 27, 2013 - 7:30 am
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Pica8 taps Splinter

Pica8 Inc., the leader in open networking for software defined networks (SDN), today announced the election of Michael R. Splinter...
By Mschool on February 25, 2013
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People on the Move - Michael Splinter

Pica8 Inc., the leader in open networking for software defined networks (SDN), today announced the election of Michael R. Splinter, chairman and CEO of Applied Materials, Inc., to the company’s board of directors...
February 25, 2013
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To Use or Not to Use SDN: The Pain Point is the Question

During a recent meeting, a well-known cloud player challenged the idea of SDN. They believed the technology was not evolved enough and would “gain little” from its deployment...
By Steve Garrison on February 13, 2013
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OpenFlow Switching Performance: Not All TCAM Is Created Equal

The fundamental promise of OpenFlow – that any switches and any controllers can be used to build a network – was perhaps always a fantasy...
By Bill Owen on February 1, 2013
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8 Enterprise Startups Creating A Brand-New, $4 Billion Market

A new enterprise technology software-defined networking is still in its infancy. But it's already created some billion-dollar success stories, capturing the imagination of Silicon Valley's savviest investors and inventors. Pica8 sells switches built with its own PicOS software, which is compatible with OpenFlow and runs on cheap commodity servers — a direct threat to Cisco's business model...
By Julie Bort on January 19, 2013 - 10:02 am
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SDN Start-Ups You Will Hear About In 2013

Many SDN start-ups came out of stealth mode in 2012 and a few others are gearing up towards launch in 2013. As the momentum around SDN increased, so did the number of start-ups in this space...
By Isabelle Guis on January 17, 2013
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13 SDN Startups To Keep An Eye On In 2013

In recent months, a number of SDN startups have made major product launches, entered new markets and/or emerged from stealth mode, all part of a market that researcher IDC says will reach $2 billion by 2016. Pica8's approach to SDN is an "open SDN reference architecture" — essentially a blueprint for cloud providers to combine switches with an OS and an OpenFlow controller...
By Chad Berndtson on January 3, 2013 - 4:00 am EST
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Breaking Analysis: Software Defined Networking OpenFlow is positioned to succeed in 2013

We open this final post on the State of OpenFlow 2012 testing with a very specific statement: OpenFlow is positioned to succeed in 2013...
By Steve Noble on December 29, 2012
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Pica8 Delivers an End-to-End Solution Built on Top of Commodity Switches to Simplify SDN

A new entrant to the market, Pica8, is looking to accelerate networking’s waves of virtualization and commoditization by offering an end-to-end SDN solution. Pica8 offers a hardware-independent operating system, PicOSTM, for network switches that runs on commodity switches.
By Stuart Miniman on December 19, 2012 - 9:46 am
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Pica8 Intros First Open Software Defined Networking Reference Architecture

Pica8 recently introduced the industry's first open SDN (software defined networking) reference architecture.
By Kevin Parrish on December 18, 2012 - 7:02 am ET
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Breaking Down Barriers with SDN

Despite meeting people at different departments and levels within these respective organizations, a couple of common themes surfaced at all three companies, even with vastly different applications driving their businesses...
By Steve Garrison on December 14, 2012
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News Roundup: SDN, Network Management and Private Clouds

Startup Pica8 announced the release of a reference architecture for software-defined networks (SDN). Pica8 makes Top-of-Rack (ToR) switches that support OpenFlow 1.2 and Open Virtual Switch...
By Andrew Conry Murray on December 14, 2012
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Pica8 offers SDN reference architecture for cloud providers

Pica8, a software vendor that specializes in "hardware-independent" software-defined networking, released a network reference architecture aimed at spurring SDN adoption among cloud service providers...
By Shamus McGillicuddy on December 14, 2012
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Flush with Cash, Pica8 Makes Move into Cloud Environments

Pica8, also previously known as Pronto Networks, revealed on Monday an SDN architectural framework focused around a physical switch, a hypervisor virtual switch and an SDN controller leveraging OpenFlow as the communications protocol...
By Roy Chua on December 12, 2012
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Buying Into the New Cisco

On Monday, the same day Cisco launched that ad campaign, Pica8 Inc. announced a reference design combining a commodity switch with software-defined networking (SDN). For some people, that's the sort of development that hammers another nail into the traditional router's coffin.
By Craig Matsumoto on December 11, 2012
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Jason
Edelman's
Blog

Random thoughts – Pica8, SDN, and The World of Solution Providers

Today, the industry officially welcomed another start up to the SDN world – Pica8. I’ve been following these guys for a while as they posted on their blog and before their merger with Pronto...
By Jason Edelman (Blog) on December 11, 2012
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Pica8 Rolls Out SDN Reference Architecture for Cloud Providers

Pica8, one of a growing number of startups in an increasingly crowded and competitive field in the software-defined networking space, is rolling out an SDN reference architecture aimed at cloud providers...
By Jeffrey Burt on December 11, 2012
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Pica8 bundles up OpenFlow controller, switches for SDN newbies

Ethernet switch maker Pica8 was one of the vendors that first jumped onto the OpenFlow software-defined networking bandwagon. But with all the major switch makers making noise about how they are doing SDN, Pica8 has to do something...
By Timothy Prickett-Morgan on December 11, 2012
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Large enterprises will lean toward open SDN platforms

All eyes were on Silicon Valley and the Open Networking Summit this week. One of the big topics of conversation was Intel’s push into an already highly competitive software defined networking (SDN) space...
By Zeus Kerravala on December 11, 2012
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Pica8 Claims Industry-First OpenFlow 1.2 Integration

Looking to drive software defined network adoption, Pica8 is announcing what it calls the industry’s first open SDN reference architecture...
By Steve Wexler on December 11, 2012
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Pica8 Debuts Industry First OpenFlow Architecture

Pica8 is the latest SDN startup to have exited stealth in the past few weeks. And like its predecessors, the Palo Alto-based firm also has its own unique approach to software-defined networking...
By Maria Deutscher on December 11, 2012
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Pica8 Out of Stealth, Bringing SDN to Commodity hardware with Open Full Stack System

Software-defined Networking (SDN), a.k.a. virtual networks, has become the frontier of data center virtualization in the cloud and internal enterprise data centers since the bidding war over Nicira and its subsequent purchase by VMware...
By Bert Latamore on December 10, 2012
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The Daily Startup: Sigma West Closes Inaugural Fund, Aims at Enterprise Software, Consumer, Storage

Sigma West has closed its inaugural fund at $124 million, a major milestone for the team which split last year with East Coast colleagues at Sigma Partners to form two distinct firms...
VentureWire Top Stories, December 10, 2012
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Pica8: SDN Maturing, Fixing OPEX Woes

Pica8, the hardware-independent open software defined networking (SDN) company, has launched an official on-ramp to the world of SDN by publishing a series of open SDN reference architectures, designed to complement its open switching platform...
By Dave Courbanou on December 10, 2012
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SDN Watch: Pica8 Takes Reference Architecture Approach

Pica8, another emerging player in the crowded market for software-defined networking (SDN) startups, on Monday confirmed what it's calling an "open SDN reference architecture" -- a blueprint for cloud providers to combine switches with an OS and an OpenFlow controller.
By Chad Berndtson on December 10, 2012 - 3:21 pm ET
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What do Star Trek and software-defined networking have in common?

How a new startup, which is the most open networking vendor I've seen to date, evokes comparisons between software-defined networking and Star Trek.
By Zeus Kerravala on November 26, 2012 - 4:02 pm
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Exclusive: Google, Amazon, and Microsoft Swarm China for Network Gear

Networking is having its heyday in Silicon Valley, as startups pushing programmable networks raise millions and venture firms are on the lookout for the next big thing in IT infrastructure.
By Cade Metz on March 30, 2012 - 6:36 am
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Pica8™: A startup taking advantage of network commoditization

Networking is having its heyday in Silicon Valley, as startups pushing programmable networks raise millions and venture firms are on the lookout for the next big thing in IT infrastructure.
By Stacey Higginbotham on February 17, 2012 - 2:28 pm
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